Guest Post

Posted by Joel Klettke on March 9, 2015 First Comment in Digital Marketing

Guest post guides are your first line of defense against irrelevant or poorly written content. Here's what is included in it and how it is done.

Guest post guideline

Accepting guest posts should be very easy.

If you are looking for ways to expand the amount of content on your site and tap into other people's rights / audiences during relationships creation, then opening up your site to guest posts is a clever move.

Sites like mosaic, torque and even moderate have made their own business on outside contributions, and when the process works, it really works well

He said, it is not Waltz's strategy during the dark or preparation.

In a whole world, you will only receive presentations from qualified people who know your blog, respect their audience and write like award-winning authors.

In reality, you might have been in the water all over the web with pitch from all kinds of weird people. Without spending time preparing to suppress the tide, you will spend hours trying to sort through those terrible and irrelevant material before getting the gems worthy of publication.

But there is no need to do this

The guest post guidelines are the first line of defense against your irrelevant or poorly written content, and in this post, I tell you all that you need to include and include in your guidelines so that you can help stop the tide And you can review pitches and save hours of editing. Post (and trust me, you'll edit posts, even if your guidelines are good)

Essential components of effective guest post guidelines

I am going to break a logical flow systematically for your guidelines that will lead potential contributors through all the information about obtaining content on your site.

1. Opener

Although it may seem like a trivial copy, an initial message is your chance to confirm that yes, you accept guest contributions, but no, this is not a free-for-everyone.

Who are you: When you expect that anyone who is contacting you, you will already know the type of site / business, this is not always the case. This inaugural paragraph explains the type of publication they are seeing from the Humanist's guest post guidelines:

humanist2

Whom do you approach: Help guest posters understand the audience who reach you, sharing demographics, psychotherapy, job title and much more, which is for the purpose of the picture, not only the irrelevant contribution Helps eliminate it, but attract the right type of authors.

Your Goal / Vision: What exactly is your company / blog standing for? What message do you want to send? What do you want to achieve? All this is usually rooted in solving the pain points of a customer, making the last point more important.

2. Who can write for us?

The next section you are welcome to publish is published on your blog. If you are open to all contributions, then say, but it can not be so. For example, you can specify that you only blog posts ...

Non contestants

In those special industries or roles

Recognized expert

For example, these guidelines of student BMZ immediately expel the contributions of those who do not meet the harsh criteria:

BMJ

You also want to mention if you pay for guest content or not, and if so, how much can it help to mention, mentioning that you pay $ 200 / post (or whatever May be) trying to make quick money which can attract some restless types, it is a Pro for more authentic authors to prepare a piece of content for your site. Tasahan can also work as

3. Types of Materials Accepted

Only interested in pieces of idea or article? Not interested in native advertising or anything related to a sale? It is important to specify which type of content you accept, including topics you publish.

Specify whether you accept syndicated / unfamiliar posts (most sites demand to be completely unique)

Tell about the posts that you do not accept (press release, etc.).

Highlight those topics and repeat on which you accept guest posts. Make it clear that any posts outside these topics will not be considered.

Include links to samples of very successful posts on the site. It makes it easy to know if a pitch is fit.

This is a good time to mention the frequency of your publication and how often new posts are pushed to live. Establishing this hope in advance will help you avoid annoyance by the authors who thought that their post week Will stay within..